Marketing Module Training in Odoo

Course group: Information and Communication Technologies, Computer Use

Objective: Using Odoo’s marketing module at a key user level.

Course Description

• User profile, Odoo views, creating filters, user default settings, dashboard, followers, messages, and activity log.
• Core marketing module settings.
• Email marketing: creating and sending campaigns, managing contacts, and creating segments based on target groups.
• Setting up and monitoring automated workflows. Scheduling campaigns. Performance metrics.
• SMS marketing: creating and sending campaigns, managing contacts, and analysing results.
• Social media marketing: creating and scheduling posts, managing social media channels, and monitoring engagement and statistics.
• Surveys: creating and structuring surveys, collecting responses, and analysing results.
• Client-specific examples.

Learning Outcomes

• Upon completion, the participant:
  • Understands the core settings of the marketing module.
  • Can create and send email campaigns and manage contact segmentation.
  • Can create and monitor automated workflows and schedule campaigns.
  • Can create and manage SMS campaigns.
  • Can schedule and monitor social media campaign results.
  • Can create surveys, collect responses, and analyse results.
  • Can apply learned knowledge in specific client cases.

Course Details

• Volume: 10 academic hours total, of which 5 hours are independent work and practical exercises.
• Language: English
• Duration: up to 1 month
• Price per participant: €590 + VAT

Completion Requirements

Participants who achieve the learning outcomes and successfully pass the assessment receive a certificate. Those who do not participate in the assessment or do not pass receive an attendance confirmation. An attendance confirmation is also issued if the participant discontinues the course — in that case, only the topics attended are listed.